Springdale Shopping Survey

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows:

A. How Often Respondent Shops at Each Area (Variables 1–3)

1. Springdale Mall 2. Downtown 3. West Mall

6 or more times/wk.
32)2
(37)
(36)
4–5 times/wk. (71) (76) (64)
2–3 times/wk. (36) (27) (38)
1 time/wk. (11) (9) (13)
2–4 times/mo. (65 (60) (62)
0–1 times/mo. (11) (9) (13)

B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6)

4. Springdale Mall 5. Downtown 6. West Mall

$200 or more
(8)
(7)
(13)
$150–under $200 (4) (9) (6)
$100–under $150 (10) (10) (8)
$ 50–under $100 (19) (7) (11)
$ 25–under $50 (26) (22) (19)
$ 15–under $25 (39) (32) (23)
less than $15 (44) (63) (70)

C. General Attitude toward Each Shopping Area (Variables 7–9)

7. Springdale Mall 8. Downtown 9. West Mall

Like very much
(41)
(28)
(17)
Like (57) (48) (46)
Neutral (27) (46) (49)
Dislike (8) (16) (20)
Dislike very much (17) (12) (18)

D. Which Shopping Area Best Fits Each Description (Variables 10–17)

Springdale
Mall
Downtown West
Mall No
Opinion

10. Easy to return/exchange goods
(63)
(29)
(23)
(35)
11. High quality of goods (73) (38) (15) (24)
12. Low prices (28) (22) (81) (19)
13. Good variety of sizes/styles (95) (23) (16) (16)
14. Sales staff helpful/friendly (58) (43) (17) (32)
15. Convenient shopping hours (89) (14) (27) (20)
16. Clean stores and surroundings (95) (17) (12) (26)
17. A lot of bargain sales (47) (33) (47) (23)

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